Metropolitan systems
Density, time scarcity, services, and extreme price ladders
Where
Places and cultures
States, languages, city systems, rural markets, migration corridors, and local cultures that reshape how a category works.
Which local conditions explain the behaviour more usefully than a city-tier label?
Tier 2 and 3 cities
Local wealth, aspiration, distribution, and category readiness
Small urban markets
Catchments, trust networks, assortment, and regional brands
Rural markets
Livelihood cycles, access, infrastructure, and local institutions
State and language markets
Media, identity, regulation, foodways, and cultural codes
Migration corridors
Remittances, split households, portable habits, and new identities