The consumer decision stack
A conceptual framework for moving from context to choice without flattening the consumer into one demographic.
Open visual library
Pictures that make an argument—not decoration.
Original SVG frameworks and, as reporting expands, source-labelled charts. Conceptual visuals are explicitly separated from measured data.
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From evidence to opportunity
The editorial gate between an interesting signal and a credible, testable market-gap thesis.
The consumer intelligence atlas
Six dimensions that connect who, where, what, how, who serves the demand, and what may change next.